How to Write a Press Release

• Press releases are a great way to create excitement about Alpha Phi Omega.  Newspapers, television and radio are always looking for content that will attract and inform their audiences.  When you want to share good news, invite people to participate in a service project or event, or celebrate milestones such as activating a pledge class or holding an anniversary dinner, plan for media coverage.  Here's how:

• Identify specific media outlets and get names and addresses of the appropriate editor, producer or staff member at each outlet.  Find out if they prefer print or electronic receipt of press releases (or send both).

• Create one or more press releases, focusing on the newsworthy or key message you want to relate to the audience.

• Send your press release, but follow up by phone in a timely manner to ensure that the outlet has received it and to check if they have questions.

• Plan to meet and orient any members of the press who will be attending the event.  It is extremely helpful for the reporter and APO member in charge of press coverage to exchange cell phone numbers.

• Like a good news article, a press release has to include the 5 W's: who, what, where, when and why.  Keep it simple, direct and avoid jargon(spell out Alpha Phi Omega Service Fraternity acronyms). Include a basic overview of the organization at the end.

• APO Impact Guide on Writing Press Releases